It all began with an idea and the drive to start something from nothing. I have always been into fashion and have always loved the idea of having a belt that didn’t have the pesky tail end poking at my shirt but I knew that wasn’t enough to be different and special. The idea then came to me to create belts that are highly customizable. No one is doing it and there is endless possibility. Everyone is focused on creating unique latching mechanisms for belts and are all about function and not form. We are different as we want to create a belt that reroutes the tail end on the inside of the belt and where you can change the buckle face with a simple snap; and now it is finally coming into fruition.

-Preston, CEO